Tuesday, 3 January 2012

Libra Tampons "Libra gets girls"

The commercial features two blondes; one a real woman, the other an obvious impersonator fixing their makeup and adjusting their clothes in the mirror of a nightclub washroom. They compete as they apply mascara and lip gloss, when the real woman plucks a Libra tampon from her purse, the statuesque drag queen becomes infuriated and leaves in a huff. The spot ends with the tagline “Libra gets girls.”

There has been some controversy surrounding this advert. you can read about it here:
The Libra campaign was developed at Clemenger BBDO, Melbourne.

No comments:

Post a Comment